NAVER Adds AI Agent to Ad Platform, Rebrands It N Ads

NAVER's N Ads platform introduces AI agent features to streamline ad campaign management for businesses operating without dedicated agency support. The core functionality involves AI reviewing campaign status, identifying opportunities for performance improvement, and suggesting concrete steps. These personalized recommendations are delivered via NAVER TalkTalk and text message, allowing advertisers to apply fixes directly from a mobile interface.

A key component is the Ads Assistant, which enables advertisers to resolve campaign issues independently. If an ad fails to appear, the AI immediately checks settings, diagnoses the cause, and proposes a solution, eliminating the need for customer service intervention. This feature is initially available for search ads, with plans to expand its scope progressively.

For new advertisers, N Ads also provides a first-ad guide. This dashboard-style guide outlines essential steps from ad registration and fund addition to creative review and initial results, linking directly to the necessary screens. According to Park Woo-sung, who leads ad product build at NAVER, the platform redesign focuses on intuitive usability and agent-based management to optimize performance.