Grab, OpenAI Roll Out ChatGPT Training for Thai Drivers and Merchants

The GO Forward with AI program, delivered through GrabAcademy, focuses on practical application. Merchants are to learn how to use customer insights for marketing campaigns, while drivers and delivery riders will explore ideas to generate supplemental income. This suggests an immediate, actionable link between the AI training and potential economic benefits for those participating.

Beyond AI-specific proficiencies, GrabAcademy will also offer courses on personal finance, investing, affiliate marketing, and basic first aid. This broader curriculum indicates that Grab is addressing a wider range of needs for its independent contractors and partners, suggesting a comprehensive approach to upskilling rather than a narrow focus solely on AI tools.

Grab's existing AI tools have already seen significant adoption in Thailand. The GrabMerchant AI Assistant is used by over 275,000 merchants for business data analysis, and its Driver AI Assistant, developed with OpenAI technology, has been adopted by 120,000 drivers since September. These figures suggest a pre-existing foundation of AI integration within Grab's operations, indicating this training builds on established usage rather than introducing AI from scratch.