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    Sales & BD

    AI Lead Generation for Sales & BD

    A no-code workflow for lead research, human-reviewed outreach, lead magnets, and campaign reporting.

    6 minBeginnerEnglish100% Free

    Choose how you learn

    Two ways through this course

    ReadRECOMMENDED START

    Read the course

    The full write-up. Skim the key ideas or study section by section at your own pace.

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    InteractiveBEST FOR MOBILE

    Try it interactive

    Learn by doing — bite-size cards, quick checks and instant feedback from Nexa as you go.

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    About this course

    Less admin, more selling

    Sales and BD professionals using AI for lead generation

    The most common complaint in sales and BD isn't the pitch — it's everything before it. Research, list-building, drafting, reporting. This course is for non-technical sales professionals: no code, no scripts, no machine-learning background required.

    Beginner levelRead or interactive6 min

    What you'll learn

    Read a sales-tool pricing page without getting caught by the hidden costs
    Use a plain LLM for the three things it's genuinely best at in sales
    Run a complete human-in-the-loop outreach workflow, start to finish
    Build a lead magnet and turn your outreach data into a report — both without code
    Nexa

    Meet your guide

    Nexa coaches you through every module

    Helps when you're stuckAdapts to your paceAnswers course-related questions

    Questions

    Frequently asked

    Is this really free?

    Yes, every GMAsia Campus course is completely free! No trial, no card, no catch.

    Do I get a certificate?

    Good question! At the moment no, but please share the course with your friends and family. We may include Certificates in our future updates!

    How long do I have access?

    Forever. Learn at your own pace and revisit any section whenever you need a refresher.

    Do I need any background?

    None at all. This course starts from zero and assumes no technical knowledge — just curiosity.

    Ready to start? It's completely free.

    Read it, try it interactive, and let Nexa coach you the whole way.

    Start reading Back to Campus