Adyen Eyes Issuing and Payouts After 10 Years with Agoda
Adyen and digital travel platform Agoda are exploring an extension of their decade-long partnership to include issuing and payouts, building on Adyen's current role as Agoda's payments acquirer across APAC, Europe, and the US. The collaboration, which began in 2015, initially supported Agoda's mobile-first strategy in Asia and has since focused on improving payment performance and reducing costs.
The exploration of Adyen providing issuing and payout services to Agoda signifies a potential expansion beyond their existing role as a payments acquirer. While acquiring focuses on processing incoming customer payments, issuing involves creating payment instruments, such as virtual cards, and payouts concern the disbursement of funds. For a global travel platform like Agoda, these services could be utilized to streamline payments to its network of suppliers, including hotels and airlines, or to manage customer refunds more efficiently.
This potential shift aligns with Agoda's reported growth into a "global, multi-product travel platform" with increasingly "layered payment needs" as it expanded into new markets. Adyen has already worked to widen Agoda’s currency selection and improve authorization rates for customer transactions. Extending this expertise to outbound payments could offer similar benefits, such as optimizing operational costs and improving the reliability of payments to its global partners.
The companies noted "strong synergies around performance enhancement" and Agoda's continued "invest[ment] in customer experience and emerging technology." By managing both inbound and outbound payment flows through a single partner, Agoda might achieve greater financial visibility and control, potentially reducing friction for its suppliers and enhancing the overall customer experience through faster or more reliable refunds. However, the reported information indicates these opportunities are still being explored rather than fully implemented.
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