The Xpeng GX was turned into the Range Rover in China
An Xpeng GX EV was observed in China, modified to mimic the appearance of a Range Rover, complete with bronze trim and Range Rover badging on both the exterior and interior. This Xpeng model, which measures 14 mm longer than the extended wheelbase Range Rover, has a domestic price range of 279,800 to 359,800 yuan, significantly less than the Range Rover's starting price of 1,412,000 yuan. The Xpeng GX offers advanced assisted driving systems with AI Touring chip layouts ranging up to 3,000 TOPS for its L4 Robo variant, slated for H2 2026. Xpeng delivered 21,025 units of the GX in China from May to August 2026.
The modification of an Xpeng GX to resemble a Range Rover in China points to a consumer desire for luxury aesthetics at a more accessible price point. While the Xpeng GX is a full-size EV with advanced features, including AI-powered assisted driving systems up to 3,000 TOPS, its domestic cost is a fraction of a Range Rover's. This trend suggests a market segment in China that values the perceived status of high-end brands but is also highly responsive to value propositions from domestic EV manufacturers. The Xpeng GX's technical specifications, such as its Bosch steer-by-wire technology and up to 750 km CLTC range for its 4WD EV version, demonstrate its competitive engineering. The owner's choice to rebadge the Xpeng GX reflects a cultural dynamic where brand perception can drive consumer behavior, even to the point of altering a vehicle's identity. For Xpeng, this could be a double-edged sword: while it highlights the GX's physical resemblance to a luxury SUV, it also underscores the brand's current position relative to established premium marques. The company's focus on advanced AI and EV technology, including a planned L4-ready self-driving model by H2 2026, indicates its long-term strategy to compete on innovation rather than just aesthetics.
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