Synology to expand enterprise storage offerings in 2027

Synology's strategy for 2027 emphasizes enterprise storage, particularly solutions capable of handling AI workloads. This direction is exemplified by products like the PAS7700, an all-flash storage solution designed for high-performance data processing, model training, and other data-intensive AI applications. This move suggests Synology is adapting its product development to address a significant market shift driven by AI adoption.

The company is also positioning its enterprise offerings, including its FS and RS series, as solutions for common challenges in AI adoption. A survey conducted by Synology among 300 local IT firms indicated that data security and privacy, data quality, and availability are key concerns. By offering on-premises storage with built-in safeguards and data backup platforms like ActiveProtect, Synology aims to provide organizations with greater control and resilience over their data, which can be a critical factor for businesses integrating AI.

While expanding its enterprise focus, Synology stated it would not abandon its consumer market presence, which it considers its core business. This indicates a dual strategy, seeking growth in the enterprise sector while maintaining an established revenue stream. The simultaneous pursuit of these two distinct markets suggests a measured approach to expansion rather than an exclusive pivot.