Samsung SDS Builds 10-Company Robot Alliance for Physical AI

Samsung SDS’s Team REX partnership with 10 robotics companies points to a clear strategy: no single player dominates physical AI, so alliances are essential. The inclusion of China’s Wuji Technology, a leader in robotic hands, and the U.S. firm Genesis AI, which develops a robot foundation model, shows Samsung SDS is looking beyond Korea for specialized expertise. This move reflects a pragmatic approach to building out a comprehensive robot transformation (RX) business, acknowledging that capabilities like precise manipulation and large behavior models are distributed across the industry. The partnership with Walden Robotics, backed by Samsung Venture Investment, further solidifies the focus on advanced robot brains capable of learning new behaviors. The real story here is Samsung Group’s commitment to physical AI, not just software. By assembling a diverse team that includes hardware developers like Holiday Robotics with its FRIDAY humanoid and intelligence firms like Real World with its RLDX-1 foundation model, Samsung SDS is positioning itself to offer end-to-end robot solutions. The challenge will be integrating these disparate technologies into a cohesive, scalable offering for manufacturing. The success of Team REX will depend on how effectively Samsung SDS can orchestrate these specialized partners to deliver tangible results in industrial settings.