From Off-Road Travel to Nature Conservation: JETOUR Brings Its "Travel+" Ecosystem to Life

JETOUR states its "Travel+" approach aims to link its vehicles with broader experiences that include off-road exploration and nature conservation. The brand, which reports operating in over 100 countries and claims more than 50 million fans, indicates its goal is to encourage responsible travel while engaging users through activities like self-driving trips and conservation efforts.

The company details several conservation initiatives, including a recent event at Xiazhu Lake National Wetland Park in China focused on crested ibis protection. Participants reportedly helped prepare nesting facilities and released fish fry. Globally, JETOUR reports partnerships with organizations such as Discovery Channel and the Cheetah Conservation Fund (CCF) for cheetah protection in Africa, TCS and PULIHARA for turtle conservation in Malaysia, and specific programs for markhor protection in Pakistan and harpy eagle conservation in South America.

JETOUR indicates these varied regional efforts are part of a brand commitment to protecting nature. By collaborating with specialist organizations, the brand states it is integrating conservation into its global activities, moving from individual "Travel + Public Welfare" projects to a sustained, cross-border commitment. The stated aim is to make journeys more meaningful by linking travel experiences with a shared responsibility for natural environments.