Cuttable Unveils Next-Generation AI Advertising Platform as U.S. Expansion Accelerates

Cuttable's evolved platform addresses a reported gap in AI marketing tools by combining ad creation with a continuous feedback loop. While AI has accelerated ad production, marketers often struggle to determine which creative elements are most effective. The platform connects a brand's assets, customer data, and performance history with marketing intent, moving beyond tools that separately generate ads or report on performance.

The system operates by first building an editable brand strategy and kit from a brand's website, social channels, and guidelines. Marketers can then use plain language to brief the AI, which generates editable ads using existing assets or its internal AI content studio, Shoots. These ads publish directly to Meta Ads Manager, and Cuttable's Ad Insights subsequently reads performance data, such as thumbstop rate, click-through rate, and return on ad spend (ROAS), back from Meta.

This integrated approach allows subsequent creative briefs to build on proven performance, aiming to optimize outcomes iteratively. Cuttable reports that brands using its platform average a 4.4 times return on ad spend and experience a 37 percent lift in account-level ROAS. The company, which launched two years ago, now works with over 420 brands across multiple regions, including Asia, and is expanding its U.S. team.