Deezer will soon let you filter out AI-generated music

Deezer's decision to implement an AI music filter directly addresses a growing concern among users. The company's CEO noted a "clear user demand" for this feature, supported by a survey indicating that around 45% of Deezer customers wanted a way to remove AI music. This suggests that the proliferation of AI content is becoming a tangible issue for some listeners, impacting their experience on streaming platforms.

The rapid increase in AI-generated music uploads highlights a significant shift in content creation dynamics. Deezer reported that AI tracks grew from 10% of daily uploads last year to over 50%, or an average of 90,000 tracks per day, by July. This volume necessitates platform-level interventions to manage content quality and user preferences, as manual curation for such a scale would be impractical.

Different streaming services are adopting varied approaches to AI-generated music, reflecting the evolving landscape of content policy. While Bandcamp has banned AI tracks and Tidal has cut off monetization for them, Spotify opts for prominent tagging. Apple Music is also reportedly looking to label AI tracks. Deezer's filter offers a user-controlled solution, placing the choice directly with the listener rather than imposing a blanket policy, which could allow for diverse user preferences while managing the influx of new content.