'Cosmetics ODM's role is creating what's not out there yet,' Cosmax makeup research head says

Cosmax, a leading South Korean beauty ODM, is actively developing three key beauty technologies: gel-type formulas, ultra-thin high-adherence gels, and hybrid makeup-skincare products. This initiative, led by Woo Young-hwa of the Cosmax Makeup Research & Innovation Center, is driven by the need for ODMs to move beyond client orders and proactively shape market trends. The company is leveraging AI to analyze extensive data, including consumer reviews and market trends, to accelerate product development cycles and cater to diverse regional preferences. This approach highlights a significant evolution in the ODM business model within Asia's competitive beauty sector. By integrating AI into research and development, Cosmax aims to anticipate consumer desires before they materialize, offering a competitive edge to its 5,000 global beauty brand clients. The move suggests that future success for Asian ODMs will hinge on their ability to innovate and predict, rather than merely respond to, market demand.