Job at Samsung not enough on dating app, data shows

Data from Bleet, a dating app run by the workplace community platform Blind, suggests that comprehensive self-presentation is a primary driver of user interest. An analysis of 300,000 Korean office workers revealed that male Samsung Electronics employees who posted six profile photos received about seven times more interest than those with only one. Similarly, those who wrote self-introductions of 200 Korean characters or more drew approximately six times as much interest as those who left the section blank. Completing a values questionnaire also more than doubled interest.

Beyond initial profile completeness, active engagement with the app's features also appears to significantly boost success rates. Requests sent after a user viewed community posts or stories were accepted at more than three times the rate of requests sent from a standard profile, according to Bleet. This indicates that while job verification provides a baseline, deeper interaction with a profile's content and activity within the app itself plays a crucial role in securing matches.

The study also noted differences in app usage patterns between genders. Women on average spent more than twice as long viewing profiles but sent only about a third as many match requests as men. However, women accepted requests at a higher rate, 67 percent compared to 50 percent for men. Bleet attributes this to women being more careful when sending requests and men being more careful when accepting them, underscoring varied strategic approaches to online dating.