In AI-augmented legal market, clients will judge firms by final results: BKL chief
Bae, Kim & Lee (BKL) has implemented generative AI across its operations this year. The Seoul-based law firm completed pilot projects in areas like litigation, legal research, and document drafting. Managing partner Yi Joon-ki states clients will judge firms by final results, not AI usage. BKL aims to combine AI with lawyer judgment to improve client outcomes.
BKL's Yi Joon-ki correctly identifies the core challenge for AI adoption in professional services. Clients prioritize results. They do not care about the tools. This shifts the competitive landscape for Korean law firms. Firms must integrate AI to enhance lawyer judgment, not just automate tasks.
The firm's focus on combining AI with accumulated know-how sets a benchmark. This approach could redefine legal workflows across Asia. It moves beyond simple automation. The goal is deeper analysis and sharper strategic judgment for clients. This is a higher bar for value creation.
The real test for BKL, and other Asian firms, is verifiable improvement in client outcomes. Simply rolling out AI is insufficient. The firm must demonstrate how its new internal system, built on historical archives, delivers superior advice. This will determine its competitive edge by 2027.
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