Ho Chi Minh City Launches "Vibrant Ho Chi Minh City" Campaign to Enhance Visitor Experiences

Ho Chi Minh City's new tourism campaign outlines several engagement strategies for visitors. These include the discoverhcmc.com platform and the “Ho Chi Minh City – 360° Vibrant Journey,” which are designed to facilitate destination discovery through digital check-ins and interactive activities. A citywide check-in initiative further encourages travelers to explore landmarks and culinary experiences, connecting them directly with participating tourism businesses.

For local enterprises and individuals, the campaign introduces the "Ho Chi Minh City Vibrant Award 2026," a program intended to recognize contributions in tourism product innovation, service excellence, and sustainable development. Additionally, the campaign features creative initiatives, including a culinary video contest, a Ho Chi Minh City Tourism Innovation Startup Contest, and a tourism souvenir design competition.

These reported initiatives are designed to foster direct participation from both visitors and local stakeholders. The Ho Chi Minh City Department of Tourism states that the overarching goal is to strengthen collaboration among tourism businesses, local communities, and travelers, thereby delivering memorable experiences and creating greater value for the tourism economy.