From Hong Kong to the world: Robocore's next move | Market Pulse | HKTDC

Robocore’s shift to a Robot-as-a-Service model reflects a broader industry trend. Hardware margins are shrinking, forcing robotics firms to find recurring revenue. The company's strategy positions Robocore for sustained growth beyond one-off sales. It also mirrors the software industry’s pivot to subscriptions, now applied to physical robotics.

The Hong Kong Trade Development Council (HKTDC) is a critical enabler for Robocore’s global reach. HKTDC-organized pavilions at major tech fairs, including CES and Mobile World Congress, provided direct market access. This support helps Hong Kong startups compete internationally. It also highlights the value of government-backed trade promotion for small firms.

The partnership with JCDecaux in Dubai is worth watching. This collaboration combines Robocore’s engineering with JCDecaux’s advertising reach. Developing mobile, AI-driven advertising platforms could open new revenue streams. The test for Robocore is whether these platforms achieve significant deployment and generate substantial recurring revenue by 2028.