Forget AI and embodied intelligence: At IFA 2026, practicality comes first
IFA 2026 in Berlin showcased practical home appliances over speculative AI. Chinese companies comprised nearly half of the 1,900 exhibitors. 928 companies from mainland China and 84 from Hong Kong attended. This marked a 35% increase in Chinese participation from 2025. The focus was on immediate problem-solving rather than advanced AI concepts.
IFA 2026 in Berlin revealed a stark divergence in tech priorities. European buyers demand practical, proven solutions for everyday problems. They are not interested in AI agents or embodied intelligence. This contrasts sharply with China, where AI hype drives investment.
Chinese hardware companies, like Suisheng Technology, must adapt their pitch. They need to demonstrate tangible results for products such as robotic lawn mowers. The European market prioritizes reliability and specific performance. This means focusing on features like hedgehog avoidance for lawn mowers.
The test for Chinese companies is whether they can build trust with European channel partners. This requires more than large booths or product launches. It means long-term investment in local habits and after-sales service. Suisheng Technology’s founder, Wang Shiyuan, sees strong demand and less competition for AI hardware in Europe. He believes the opportunity is only just beginning.
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