Vietnamese firms urged to strengthen hands-on training for cross-border e-commerce exports
Vietnamese firms are being encouraged to enhance their practical training for cross-border e-commerce (CBEC) exports. This initiative aims to equip manufacturers, small and medium-sized enterprises (SMEs), startups, and cooperatives with the skills needed to directly access overseas consumers and business partners through digital platforms. Unlike traditional export models, CBEC streamlines the process for suitable products to reach international markets. The push for improved training reflects a broader strategy to boost Vietnam's export capabilities and integrate more local businesses into the global digital economy. This focus on hands-on education is critical for businesses to navigate the complexities of international online sales.
Vietnam's push for better hands-on training in cross-border e-commerce (CBEC) is a pragmatic step to integrate more local businesses into global digital trade. This initiative targets manufacturers, SMEs, startups, and cooperatives, aiming to enable direct sales to international consumers. The shift from traditional export models to CBEC offers a direct pathway to market, potentially increasing export volumes and diversifying revenue streams for Vietnamese firms. This strategy reflects a clear understanding that digital literacy and practical skills are crucial for competing in the global online marketplace. The key challenge will be the actual implementation and adoption rates among the targeted businesses. While the intent is strong, ensuring that training programs are accessible, relevant, and effectively translate into increased CBEC activity will require sustained effort. Our view is that success hinges on measurable increases in the number of Vietnamese SMEs actively exporting via digital platforms within the next 12-18 months, not just on the number of training sessions conducted. The broader implication for Southeast Asia is a potential blueprint for other emerging economies looking to empower their local businesses through digital trade.
