Philip Morris’ multi-services unit expands Makati operations
Philip Morris International's shared-services unit, PMI Business Solutions Philippines Inc. (PMIBS), expanded its Makati office by 420 square meters. The expansion adds over 80 jobs to its existing 519 employees in Manila. PMIBS provides about 600 specialized services, including finance, HR, and IT, to PMI operations across 160 markets. The company plans to increase its use of generative AI and analytical tools over the next five years.
PMIBS's Makati expansion reflects a clear shift toward higher-value, technology-driven services. The 420-square-meter addition and plans for generative AI integration point to a strategic upgrade of its Philippine operations. This is not merely an increase in headcount; it is a move up the value chain for a major multinational's shared services.
The Philippines benefits from this focus on technology and AI, attracting more specialized roles beyond traditional BPO. The creation of over 80 new jobs, coupled with AI hackathons for employee upskilling, positions the local workforce for future tech demands. Other shared-service centers in Manila will need to follow this path to remain competitive.
The thing to watch is the actual implementation of generative AI over the next five years. PMIBS's success will depend on how effectively it integrates these tools into its 600 specialized services. The real test is whether the new jobs are truly high-value AI roles or merely support functions for new tech.
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