Instinct founder said more than 50% of transactions on the platform are travel-related

Instinct's founder highlights travel as the dominant use case for its AI agent, accounting for more than half of transactions. This suggests that users find value in the agent's ability to unify services and respond to urgent travel needs, mirroring a common demo scenario for AI tools. While the specific calculation for the "approaching a billion dollars in annual transactions" figure is not detailed, the scale indicates significant user engagement on the platform.

Beyond travel, Instinct aims to reinvent reservations, particularly for restaurants, by enabling agents to monitor availability and potentially secure preferential treatment for users. This approach has drawn criticism, with observers noting the potential for agents to misrepresent user intentions and the fact that some restaurants prioritize regular local patrons over one-off special occasions.

The substantial $1 billion Series C funding round from prominent investors like Sequoia Capital, Benchmark Capital, and Coatue, valuing the company at $10 billion, positions Instinct as a significant player in the personal agent space. This financing is likely to support its competition with contenders such as Meta’s Muse and Khosla-backed Wajo, enabling further development and expansion of its platform.