Gemini lands Adobe as a connected app, letting you work without switching apps

Gemini's integration of Adobe and others reflects Google's push to make its AI a central workflow hub. It establishes Gemini as a platform, rather than just a chatbot. Connecting apps like Adobe and Picsart directly within Gemini keeps users inside Google's ecosystem. This is a play for AI platform dominance.

For Asia, this means increased pressure on regional AI developers. Companies like Naver in South Korea or SenseTime in China, developing their own large language models, must consider similar integrations. The test for them is whether they can build compelling app ecosystems around their models. Otherwise, they risk being relegated to niche applications, or just becoming another API call for the global players. This is a clear challenge to their AI strategy.

The thing to watch is user adoption. If professionals genuinely shift their workflows into Gemini, it validates Google's approach. If not, these integrations are just features, not a platform shift. The next six months will show if Adobe users truly embrace this new access point.