From Gran Turismo 7 to a smartphone with a second screen: How Xiaomi is linking cars, homes and devices

Xiaomi's entry into Gran Turismo 7 with its Vision GT concept car offers a global platform for the company, leveraging the game's international player base. This move, featuring both a concept and the production SU7 Ultra, aims to reach a broad audience, including younger consumers, and signals Xiaomi's automotive ambitions beyond its domestic market.

The Vision GT's integration into the game is presented as part of Xiaomi's broader "Human × Car × Home" ecosystem strategy, which aims to connect personal devices, smart homes, and vehicles. The concept car's cockpit, incorporating AI from Xiaomi Hyper XiaoAi and its MiMo AI model, is designed to sense driver intentions and link with this wider ecosystem, suggesting a future where cars function as connected devices within a user's daily life.

While the Vision GT remains a concept, its design philosophy, centered on airflow and a "sofa racer" cockpit, is a direction Xiaomi's design team intends to explore for future production models. This blend of comfort and performance, alongside AI integration for monitoring driver states, indicates Xiaomi's focus on user-centric design within its expanding automotive and smart living portfolio.