🇨🇳China·AI News·3 Nov 2026·via SCMP

    China’s ‘Lipstick King’ hawks tokens as AI gets mass-market Singles’ Day push

    Top live-streamer Li Jiaqi teamed with an Alibaba Group Holding executive to pitch AI subscriptions, selling nearly 100,000 monthly packages within 30 minutes. This rapid uptake, reported by the e-commerce giant, aligns with a broader push by AI developers to promote the technology as an everyday utility.

    The swift sale of AI subscriptions through a live-stream event suggests a notable consumer receptiveness to integrating artificial intelligence into daily use. The collaboration between a prominent live-streamer and an Alibaba executive indicates that accessible commercial channels can effectively accelerate the adoption of AI services when framed as practical tools.

    The reported volume of nearly 100,000 monthly packages sold in just 30 minutes points to a significant immediate demand for AI access. This suggests a segment of the market is prepared to commit to recurring payments for AI capabilities, potentially moving beyond a perception of AI as solely a complex or niche technology.

    However, the reporting does not detail the specific features, price point, or value proposition of these "AI subscriptions." Without this context, it is challenging to assess the depth of this adoption or the precise motivations driving such rapid purchases beyond general utility promotion. The sales volume primarily indicates a willingness to buy, rather than specific endorsement of particular AI applications or a broad understanding of the technology's implications.

    Share this article

    Original reporting by SCMPWe don't republish, read the full story →

    Related reading

    6 stories