Automattic debuts a platform to deploy vibe-coding apps amid a changing internet

Spacefast represents Automattic's response to an evolving approach to web development, moving beyond its traditional WordPress offerings. The platform facilitates the deployment of "vibe-coded" websites and apps, a term associated with the increasing use of AI chatbots like ChatGPT and Claude for site creation, potentially reducing the need for conventional content management systems. Spacefast provides foundational infrastructure, including databases, authentication, and analytics, enabling these rapidly generated web projects to become functional services.

The product, developed during a company hackathon, enters a competitive landscape that includes specialized vibe-coding platforms like Lovable and Emergent, as well as broader design and productivity tools such as Figma and Notion. Batuhan İçöz, who heads Spacefast, noted that the product offers users a choice of AI agents and can leverage Automattic's existing infrastructure for web analytics, WordPress integration, and e-commerce through WooCommerce, which could appeal to enterprises seeking to consolidate their IT solutions.

İçöz acknowledged the challenge of retaining users in the rapidly evolving AI product space, where initial excitement can wane. He emphasized that Spacefast's success will depend on its ease of use and the superior results users achieve compared to not using the platform. This reflects a broader industry trend where publishers and websites face dwindling traffic as AI chatbots increasingly provide summaries or even create web content directly.