This sharing session will help you understand three popular video types—short videos, brand image films, and AI advertisements—from planning and actual shooting to post-production editing. It will fully deconstruct the production logic and key details behind each video type. The speaker will present real commercial cases, showing how a project goes from scratch to systematically creating a work that moves clients and audiences, and will also discuss the latest trends and practical methods of AI ad production. The entire session is easy to understand, without professional jargon—as long as you are interested in content creation, you can easily participate and leave with valuable insights. You will gain a ready-to-use thinking framework for the entire process of planning, shooting, and editing for three video types, behind-the-scenes deconstruction of real commercial cases, practical tips for video newcomers, and the latest trends in AI advertising from a frontline producer. This event is suitable for anyone who wants to start managing short videos or self-media, marketing/planning professionals who want to understand video production, designers/creators who want to extend their services to video, freelancers who want to add AI advertising to their service list, and anyone simply curious about how blockbuster videos are made.