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    Applied AI in Brand Architecture
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    Applied AI in Brand Architecture

    A technical and strategic deep dive into how AI agents, design tooling, and domain expertise are transforming brand architecture and creative workflows.

    6:00 PM – 9:00 PMTokyo Tokyo AI (TAI)US$0
    About

    Welcome to AI Explorations: AI x Branding. This event examines the technical and practical intersections of artificial intelligence and brand development. Bringing together experts in agentic workflows, design tooling for production-level systems, and startup strategy, the session focuses on how technical teams and founders can leverage AI to build defensible brand moats. The agenda includes deep dives into custom agentic pipelines, the limitations of code-generation tools in design, and the necessity of domain expertise when engineering creative solutions. Speakers include Raphael Hodé (CEO of nowthen) on brand as a structural moat, Fumito Kikuchi (Japan GTM Lead at Framer) on controlling design in the age of agents, and Anthony Baker (Managing Director at R/GA) on agentic AI and the 'judgment gap' in enterprise-level creative systems.