Fahmi: Media organisations should be able to earn from social media livestreams, govt to engage TikTok on monetisation rules
Communications Minister Datuk Fahmi Fadzil announced that the Malaysian government is ready to engage with TikTok regarding its monetization policies. The minister emphasized the importance of media organizations being able to earn revenue from their content, particularly livestreams, on social media platforms. This initiative aims to ensure fair compensation for content creators and news outlets operating within the digital space. The government’s proactive stance highlights a growing concern over the economic sustainability of traditional media in the evolving digital landscape. Discussions with TikTok are expected to focus on creating more equitable revenue-sharing models for Malaysian media entities.
This development signals a significant move by the Malaysian government to address the economic challenges faced by traditional media organizations in the digital age. As social media platforms like TikTok become primary news consumption channels, the ability for media outlets to monetize their content, especially livestreams, is crucial for their survival and continued investment in quality journalism. This engagement with TikTok could set a precedent for how governments in Southeast Asia interact with global tech giants to advocate for local content creators and media industries.
The outcome of these discussions could influence policy frameworks across the region, potentially leading to similar calls for fairer revenue-sharing models from other Asian nations. For startups in the media tech space, this presents both a challenge and an opportunity: a challenge in navigating evolving regulatory landscapes, but an opportunity to develop innovative monetization solutions that align with both platform policies and government expectations. The focus on livestreams also underscores the increasing importance of real-time content in digital media strategies.
