This session addresses the challenges organizations face in achieving business impact from AI investments, focusing on governance rather than just AI capabilities. It is designed for business leaders and senior practitioners in product, digital delivery, and customer experience. Attendees will learn how to shift from output-driven to outcome-governed AI execution, implement structured governance to prevent ineffective AI output, and understand practical AI-enabled product and design workflows. The discussion will also cover how product analytics can ensure AI delivery aligns with business objectives.

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