🇵🇭菲律宾·政策·2026年9月19日·来源： The Manila Times

Creatives growth needs public-private synergy

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The Philippines' Department of Trade and Industry (DTI) seeks stronger public-private partnerships to boost its creative sector. DTI Secretary Ma. Cristina Roque highlighted the industry's potential for domestic growth. The creative economy contributed 7.6 percent to the country's GDP in 2025, reaching PHP2.12 trillion. This represents a 6.9 percent annual increase, according to the Philippine Statistics Authority (PSA). The DTI's Malikhaing Pinoy initiative aims to harness this potential through better policies and stakeholder coordination.

Nexa 摘要

The Philippines' creative economy is a significant economic driver. It accounted for 7.6 percent of GDP in 2025, reaching PHP2.12 trillion. This growth reflects a 6.9 percent annual increase. The DTI wants to formalize this sector's contribution. It seeks specific input from subsectors like digital interactive goods and services.

The DTI's call for public-private synergy is a test for the Philippines' ability to operationalize policy. Secretary Roque explicitly asked for industry stakeholders to articulate their needs. This shifts the burden of definition to the private sector. Other ASEAN nations like Singapore and Thailand have more mature frameworks for creative industries. The Philippines must define its specific digital and tech-driven creative niches to compete.

The real challenge for the Philippines is moving beyond broad calls for synergy. The DTI needs to translate industry input into tangible policy and funding. The test is whether the Malikhaing Pinoy initiative can produce concrete programs by 2026. Without clear deliverables, the initiative risks remaining aspirational.

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